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Explore the training

Private workshops for companies

In-house AI training for sales teams

Hands-on training for salespeople, sales managers and entire sales teams, on-site or online. We tailor the material to your salespeople’s tasks and run the exercises in the tools your team has available.

Ask about trainingSee the program

Who it’s for

  • B2B sales teams

    The workshop makes sense for teams starting at 4-5 salespeople and works best with teams of 10 or more. One training session covers a group of up to 20 people.

    It fits companies with a multi-stage B2B sales process, a CRM and repetitive work around customers, including field sales and distributed teams.

  • Sales directors and business owners

    If you’re responsible for your team’s results, the workshop builds a shared standard for working with AI across prospecting, research, call preparation, proposals, follow-up and CRM work.

    If some of your reps handle prospecting while others close deals and manage accounts, we’ll tailor the material to each group’s tasks.

  • Companies with access to AI tools

    It fits companies that have Gemini, Copilot or ChatGPT at work and want to put it to use.

    We’ll design every exercise so your team can do it in the tools it has available, such as ChatGPT, Gemini, Copilot or Claude.

For sales leaders

Benefits

What you gain as a sales director or head of sales when your team goes through the workshop together.

  • A shared standard for working with AI

    One person uses AI for emails, another for notes, a third for research, and the team never ends up with a standard. At the workshop you agree on shared ways of working for the whole team.

  • Knowledge stays in the company

    Your team writes down the company context, personas, value proposition and customer profiles in files the assistants use. The files stay when a salesperson leaves and help new hires get started.

  • Assistants for the whole team

    You share the assistants that work best with the rest of the team. We show you how to do it in the tool you use.

  • The tools you already have

    We do the initial setup of your tool, e.g. Copilot or ChatGPT, together during the training. The contexts and assistant instructions belong to you, so you can move them to another tool if you switch licenses.

  • Clear rules for working with data

    We design the exercises around your company’s security rules and access rights. Your team knows which data can go into which tool.

  • An implementation plan for everyone

    At the end, every participant picks 1-2 use cases and writes down what, how often, and how they’ll know it works. In packages with follow-up, we come back to these plans at an online workshop.

How the workshop works

We got tired of training sessions where everyone feels great afterward and then goes back to working exactly as before.

  1. Step 1

    Tailoring before the training

    We find out what tasks your salespeople handle and which tools they use. Based on that, we choose the modules and the examples we work on.

  2. Step 2

    A workshop on real tasks

    We keep it as hands-on as possible. The exercises use the tasks your team handles every day, in the tools it actually uses.

  3. Step 3

    Ready-to-use projects and assistants

    Your team leaves with finished projects and assistants they can use from the first day after the training.

  4. Step 4

    Next steps after the training

    At the end, we agree on next steps that help you apply what you learned in your daily work. Every participant receives a personal certificate of participation.

Program outline

The workshop is built on our program: 11 modules on the practical use of AI in B2B sales. We set the scope and depth of the modules before the training, based on your team’s tasks.

  1. MODULE 1

    Key principles for using AI

    We’ll go through the most important principles that help you get the most out of your conversations with AI and use large language models safely.

  2. MODULE 2

    AI foundations in sales

    This part covers using your buyer persona and value proposition as the foundation for every activity in the sales process where AI supports you.

  3. MODULE 3

    Advanced research with AI

    In this module, we’ll show how to run highly efficient, wide-ranging research with different tools.

  4. MODULE 4

    Building AI assistants

    We’ll build AI assistants for specific sales tasks, plus an assistant that helps you build more assistants.

  5. MODULE 5

    Prospecting with AI

    We’ll draft prospecting messages that build on your value proposition and address your buyer persona’s problems. We’ll also show a range of modern prospecting tools.

  6. MODULE 6

    Preparing for sales conversations

    We’ll show how to use AI as a sales conversation coach. The module ends with a hands-on part where we run simulated conversations with customers.

  7. MODULE 7

    Writing proposals with AI

    In this part, we’ll show how AI can help hyper-personalize proposals. It ends with a hands-on part where we use AI to prepare personalized input for a proposal.

  8. MODULE 8

    Using AI agents

    We’ll show in practice how to use the latest widely available AI agent tools in sales work.

  9. MODULE 9

    Account management with AI

    This module covers how AI helps you grow business with your company’s existing customers. We’ll also build assistants dedicated to key accounts.

  10. MODULE 10

    Common mistakes and how to avoid them

    We’ll go over typical problems with using AI and how to avoid them. We’ll also show how to test and refine prompts to get the best results.

  11. MODULE 11

    Next steps

    We’ll agree on next steps that help you put the knowledge and skills you’ve gained into practice in your daily work.

Ask about training

Trainers

Kuba Masztalski - photo

Kuba Masztalski

Automation/AI Developer

Solo entrepreneur who implements business process automation and AI for small and midsize B2B companies.

Before that, he spent 7 years as a salesperson and sales manager at a B2B manufacturing company.

Creator of the podcast “Automatyzacja i AI w biznesie” (Automation and AI in Business). He implements AI for clients and uses it every day in his own sales work.

Graduated with distinction from Business Development Mastery, a program for salespeople, and from the AI Devs, AI Devs 2 and 10xDevs programs.

Michał Mroczkiewicz - photo

Michał Mroczkiewicz

Business Development Manager

A practitioner with more than 15 years of experience developing new business in B2B. Although his birth year puts him in Gen X, he actively uses AI in sales.

For more than 15 years, he has been winning customers and building long-term partnerships. His top 5 Gallup strengths are learning, strategic thinking, getting things done, fixing and organizing. He keeps learning, solves problems and pursues his goals.

He also shares his knowledge: he has run a prospecting course and given many presentations online and offline, on sales best practices as well as more industry-specific topics.

Who we’ve worked with

Salespeople and sales teams from more than 30 companies have trusted us, including:

  • allegro
  • Edge One Solutions
  • home.pl
  • RGB Elektronika
  • Polskie ePłatności
  • Euvic
  • GH Cranes

Average rating 9.36/10 from 136 reviews by participants of our in-house training, June 2025 - June 2026

  • “Practical exercises, great training”
  • “Condensed knowledge, training adapted to reality”
  • “Pure substance that you can really put into practice at work right away.”
  • “A lot of valuable, practical information for my work.”
  • “Dynamic training, tailored to our needs”
  • “Excellently organized sharing of our own assistants”
  • “Great examples and exercises, more than enough for one day”
  • “Concrete tools you can use”
  • “Hands-on building and use of AI assistants”

Example packages

Four packages of an in-house workshop for your sales team. These are example prices - we agree on the detailed scope with each client before the training.

  • Basic package

    1 training day

    • On-site training, 7 hours, e.g. 9 am-4 pm (breaks included)
    • Lifetime access to all training materials: slides, assistant instructions, example prompts

    Price for the whole group

    up to 10 people
    €7,500 net
    11-20 people
    €8,400 net

  • Extended package

    1 training day and 2 follow-up workshops

    • Everything in the Basic package
    • Review of and follow-up on participants’ projects after the on-site training
    • 3 hours of online follow-up workshops one month after the training
    • 3 hours of online follow-up workshops three months after the training

    Price for the whole group

    up to 10 people
    €9,400 net
    11-20 people
    €10,300 net

  • Comprehensive package

    1.5 training days and 2 follow-up workshops

    • Day 1: on-site training, 7 hours, e.g. 9 am-4 pm (breaks included)
    • Day 2: fully hands-on on-site training, 3 hours, e.g. 9 am-12 pm
    • Everything in the Extended package

    Price for the whole group

    up to 10 people
    €13,100 net
    11-20 people
    €14,100 net

  • Premium package

    2 training days and 3 follow-up workshops

    • Two full days of on-site training, 7 hours each, e.g. 9 am-4 pm (breaks included)
    • Lifetime access to all training materials: slides, assistant instructions, example prompts
    • Online follow-up workshops one, two and three months after the training

    Price for the whole group

    up to 10 people
    €22,500 net
    11-20 people
    €23,500 net

These are example prices. We agree on the detailed scope of each package with the client.

What affects the price

  • Team of up to 5 people: €900 less than the price for a team of up to 10, in every package.
  • One group has a maximum of 20 people. Training for more than one group is priced individually.
  • The client provides the training room and equipment, plus drinks and snacks for participants.
  • Travel for the trainers is always included in the price.
  • Combined training for sales and marketing: each package costs €4,700 net more.

Follow-up workshops after the training

The Extended and Comprehensive packages include two follow-up workshops: one month and three months after the training. The Premium package has three: after one, two and three months. They can run on-site or online - the example prices assume online.

At the workshop we check how the team uses the tools and where they get stuck. We answer questions from day-to-day work and show more advanced capabilities and sales use cases.

Ask about training

Combined option

Sales + Marketing

We can run the workshop for your sales and marketing departments at the same time. Both teams then work from the same context: the market, buyer personas, value proposition and customer buying journeys.

  • Bridging the gap between departments

    Sales and marketing usually work in silos. At a joint workshop, both departments work with the same material about the market and the customer.

  • Shared context

    Together you build and refine the market context, buyer personas, value proposition and customer buying journeys. Afterward, both departments work from the same files.

  • In-depth discovery

    Before the workshop we run in-depth interviews with the heads of sales and marketing and with people from both departments. We prepare the materials and exercises based on them.

Example prices for the combined option

The scope of each package is the same as in the pricing above. One workshop covers a group of up to 20 people from both departments. Each price is €4,700 net higher than for training the sales team alone.

  • Basic package

    1 training day

    Price for the whole group

    up to 10 people
    €12,200 net
    11-20 people
    €13,100 net

  • Extended package

    1 training day and 2 follow-up workshops

    Price for the whole group

    up to 10 people
    €14,100 net
    11-20 people
    €15,000 net

  • Comprehensive package

    1.5 training days and 2 follow-up workshops

    Price for the whole group

    up to 10 people
    €17,800 net
    11-20 people
    €18,800 net

  • Premium package

    2 training days and 3 follow-up workshops

    Price for the whole group

    up to 10 people
    €27,200 net
    11-20 people
    €28,200 net
Ask about training

FAQ

Can you tailor the program to our team?

Yes. Before the training, we find out what your salespeople work on - research, prospecting, closing deals or account management - and adapt the material to that.

We do the exercises in the tools your team has available, such as ChatGPT, Gemini, Copilot or Claude.

How big should a team be for a private workshop?

A workshop suits teams starting at 4-5 salespeople, and it works best with teams of 10 or more.

In one training session, we work with a group of up to 20 people.

Do I need any paid software or tools?

All you need to take part is a laptop and an internet connection.

You'll get the most out of the training, though, if you set up a personal ChatGPT, Gemini, Claude or Perplexity account before it starts. A free account is enough for the training.

Will I get a certificate?

Yes. After team training, every participant receives a personal certificate of participation.

Each certificate has an ID and a QR code you can use to verify it at www.salescyborgs.com/certificate.

Who runs the training?

The training is run by Kuba Masztalski and Michał Mroczkiewicz.

Kuba Masztalski (Automation/AI Developer) implements business process automation and AI for small and midsize B2B companies. Before that, he spent 7 years as a salesperson and sales manager at a B2B manufacturing company.

Michał Mroczkiewicz (Business Development Manager) has been developing new B2B business for more than 15 years: winning clients and building long-term partnerships.

Full bios of both trainers: www.salescyborgs.com/about#trainers.

Ask about training for your team

Tell us how many salespeople will take part and which tools you use. We’ll reply with a proposed workshop scope and possible dates.

You can also write directly to our email address [email protected].

We process the data from this form as described in our privacy policy.